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WHEN BAD PLASTIC HAPPENS
TO GOOD CLOTHING
PET (Polyethylene terephthalate) & HDPE (high-density polyethylene) account for 90% of all rigid packaging. It is used to make water bottles and food containers such as ketchup and non-food containers for items like cleaning products. Through a process which cleans, shreds, and melts this plastic we create recycled fiber that rivals virgin polyester. Through your purchase of each garment created by EARTHTEC, you are preventing approximately 12 bottles from ending up in a landfill. This not only feels good, but is good for the planet we all love.
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A BETTER COTTON-PICKING STORY
Cotton sounds pretty pure and simple, but actually conventionally raised cotton is responsible for a tremendous use of our agricultural chemicals. 10% of all of these chemicals in the US are used to grow cotton on just 1% of agricultural land. Use of synthetic fertilizers, soil additives, defolients and other chemicals do great harm to our earth. Organic cotton is our preferred alternative. Farmers have been growing cotton without harmful chemicals for a long time. Their yield is good and the quality rivals conventional cotton. We support their methods because their methods support the earth. Through biodiversity they improve the quality of the soil and usually use less water. Our goal is to convert an increasing percentage of our line to organic fabrics. Each time you purchase one you increase the likelihood that this goal will be met.
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GLOBAL GREENING
Like yours, our environmental conscience knows no borders. This is a global issue and because our business operates around the world, we need to step lightly wherever we go. The 'greening' of our distribution is one way we do this. Our work in Asia changes the old model where chemicals are purchased in one location, shipped to a yarn house in another, shipped to a knitter in another, shipped to a finisher and treatment plant and die house in 3 more places (at least!) Every shipment means wasted energy, so we created a model that is much more efficient both for us, for our customers and for the planet. We buy yarn and do our own knitting, dieing, finishing, embroidery and we ship directly to the end user. This is just one of the ways we're working, as you are, to contribute to the solution, not the problem. Because we're all accountable, right?
