ORGANIC COTTON

Cotton sounds pretty pure and simple.

Unfortunately, conventionally raised cotton is one of the most chemically dependent crops in the world. More than 10% of all agricultural chemicals and 25% of insecticides are used to grow cotton on just 3% of the world’s cultivated land. The dismal truth is that there’s about a third of a pound of chemicals behind that ordinary cotton t-shirt.

The answer is 100% organic cotton. You love it and so do we. The extraordinary farmers we work with maintain the highest industry standards and certifications. That way, we are sure we’re getting superior quality, genetically unmodified cotton grown without the use of herbicides, pesticides, or synthetic fertilizers.

One of our goals is to support environmentally conscientious producers in a global effort to improve the health and fertility of the earth’s arable soil. To do this, we are increasing the use of organic fabrics in our line wherever we can. Each time you purchase one of our organic styles, you are helping to make a cleaner, greener world.